Banner Ad



Swachh Bharat Abhiyan is a big cleanliness drive by the Indian Government, run by the Prime Minister Narendra Modi. This Abhiyan was started on Mahatma Gandhi ji’s birth anniversary on 2nd October 2014, along with the beginning; its closing date has been fixed which is 2nd October 2019, when the 150 years of Gandhi ji’s birth will be completed.

It is a non-political campaign inspired by patriotism. It should be Cleanliness is the moral responsibility of every person to participate in this Abhiyan and makes the  country clean. The main objective of this mission is to spread awareness about cleanliness in rural and urban areas, so that we can represent our country as an ideal country in front of the world. Some of the other objectives of this mission are to close the open defecation, repair the toilets, reuse of solid and liquid waste, spread awareness among people about cleanliness, motivate for good habits, sanitation in urban and rural areas.

To make this Swachh Bharat Abhiyan campaign even more effective, Modi Ji select 9 celebrities and request them to add 9 more people in this series for knowledge of cleanliness around them. So far 90 percent of toilets have been constructed across India. Sikkim has the title of first open defecation free state.


Importance of Swachh Bharat Abhiyan

  • It is very important that every house in India has toilet, as well as need to stop open defecation.
  • The importance of Swachh Baharat Abhiyan is become helpful in increasing the level of girl education in the country due to the availability of toilets.
  • Cleanness comes in ‘State Subject’ but the central government conducted this program and provide support to state government for the success this mission.
  • This campaign has been changed the habit of open defecation and making cleanliness a part of lifestyle for thousands of years.
  • The goal of constructing 12 Crore toilets, this provides major employment opportunity in the manufacturing sector.
  • Swachh Bharat Abhiyan link with MGNREGA, the disappointed condition of MGNREGA program has also been improved.
  • The area of the Rural Sanitary Mart (RSM) has expanded. Sulabh toilets currently employ more than 50,000 people. This can become a major employment.

Under this mission, every year a survey has organized of all cleanest state. Under this Chhattisgarh, Jharkhand, Maharashtra ranks their first, second and third cleanest state of the year respectively in the Swachhta Survey 2019.

Challenges of this mission

  1. Abhiyan and to ban the practice of open defecation.
  2. It is one thing to get the status of open defecation free, but it is another thing to keep it running continuously through local efforts.
  3. Commonly seen that public toilets are so poorly maintained that it is not possible to use them. What should the public do in such situation? Continuous efforts must be made for this.
  4. This cleanliness is a kind of behavior – change program being run on a large scale. Building road, bridge, dam or airport can be made simple, but changing in human behavior is so difficult.


  1. Awareness is the one of the easiest ways to participate all people in this mission. Therefore, the campaign to make people fully aware of the side efforts should be continued.
  2. Free toilets should be provided to BPL families and tell them the benefits of cleanliness.
  3. Time to time make a program like “Halla Bole” in rural and urban area for the benefits of cleanliness.
  4. With the help of local famous people of the society, in local language, culture has to promote the cleanliness mission among the people.

The new dimension of technology development and prosperity are being discovered in 21  st  Century. At this time, large scale of death in India due to Unhygienic water and uncleanliness in some part of our society. Including personal of hygiene, proper disposal of human and animal feces, proper drainage system and clean environment management is supporting healthy living.

Cleanliness matter is depends our psychology, first we have to change then this mission will be a sure success. Definitely this beginning is an important step towards integrating many programs and schemes run by the government.

About the author

Dasharath Maurya

Leave a Comment