There are many career options available after passing class 12th. One has an option to opt for any professional course which can be an undergraduate course, diploma course or certification course etc. But, Here in this article, we will get to know about Digital marketing and how one can career in this field after passing class 12th. In order to get complete details about the Digital Marketing Courses after 12th. Check the complete article below, I have shared the complete information about th each module of digital marketing.
Digital Marketing programs are booming in India and it is pursued by most candidates to make a career in the related field. Well, If you are the one who is interested in learning digital marketing. First of all, you will have to choose a better academy that could train you better in all possible manner and make you eligible to succeed in this field. Well, we will also discuss the Best Institute for Digital Marketing in India which has years of experience and you will get training from basic to expert level.
Table of Content
What is Digital Marketing:
Basically, digital marketing is the promotion of the product and repair or whole through digital marketing. The primary objective of digital marketing promotes brands. It includes the utilization of varied services, tools and selling ways. Digital Marketing handles marketing ways like keyword analysis, programme optimisation, content marketing, sales conversion, show advertising, and mistreatment of the varied platforms to drive potential traffic to the business website.
Digital marketing is basically a skill that you can learn to switch your career or can start a fresh career in this field. There is no said Digital Marketing Courses After 12th. One can pursue this after class 8th, 10th, 12th, Graduation, post garduation etc. This field is known for high paying and one can even become a millionaire with experts level knowledge of digital marketing. You may have some queries related to the eligibility criteria required to get admission in the Digital Marketing Courses after the 12th.
Digital Marketing Modules:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing
- Search Engine Marketing (SEM)
- Content Marketing
- Web Analytics
- Youtube Marketing
- Affiliate Marketing and many more.
Eligibility Criteria required to become a Digital Marketer:
There is no specific requirement to become digital marketing in India. If you are looking for Digital Marketing Courses after the 12th. You can even join the course with almost no academic knowledge or certificate. But to succeed in this field, you must have at least basic knowledge of the English language as most of the things on the Internet is in English. There is also no age barrier, all age group candidates are free to join.
There is no scheduled admission process for the course, most institutes offer direct admission to the course while this course is also offered by the IIMs (Indian Institute of Management), there is a proper entrance exam that one has to clear to get admission in the course.
Digital Marketing Degree Courses After 12th:
Digital Marketing is a lot of of a ability. the same as Management, one may be smart in Digital Marketing while not getting aggressive formal education. However, candidates still want a basic data of the trade jargon. Institutes supply degree courses at UG further as PG levels majoring in Digital Marketing. thanks to the growing demand for the ability, many MOOC platforms additionally supply Digital Marketing certificate courses. Degrees like BBA in Marketing, or Master in Business in Marketing additionally has Digital Marketing joined of the topics as per the course information. Some of the highest Digital Marketing courses include:
If you are planning to get graduate with skills of digital marketing opt for Undergraduate Digital Marketing Courses After 12th where you will get in-depth knowledge about the course.
Where you should learn Digital Marketing:
Well, the Institute does not matter at all to learning digital marketing. You must choose the right trainer who could provide you with better theoretical knowledge with practical training. There are a number of institutes in India which has very good infrastructure and have proper learning facilities but then too, there is no candidate who could perform outstanding or out of the box.
Always join the academy that provides that provides Digital Marketing Courses after 12th with more practical knowledge instead of just theory. Join the academy that lets you work on live projects and guide you in that. There are a number of academies that just provide theory and theory which become very complicated and most of the candidates quit the course.
Can I learn Digital Marketing through Online Courses:
Well, Online courses have become very famous since the lockdown happened in the country. It is possible to get the basic knowledge about digital marketing but you can become experts with Online Courses because there are no practical exposers you will just see recorded videos that may be 6 months to 1 year or 2 years old.
Joining the live online classes can be an option when you can do cross-questioning to clear your doubts. The Live training would be based on the latest marketing algorithm. But if you are just willing to get the basic knowledge about Digital Marketing. There are many sources that offer Digital Marketing Courses after 12th that you give a try.
Syllabus of Digital Marketing Courses after 12th:
The Syllabus of Digital Marketing Courses after 12th is broad but it can be covered easily within 2-3 months. Most of the institutes have a standard duration of three months. Here are the different modules or components of digital marketing that will be covered in the course.
| Digital Marketing Fundamentals | |
| Marketing v/s Sales | Marketing Mix and 4 Ps |
| What is Digital Marketing | Inbound vs Outbound Marketing |
| Content Marketing | Understanding Traffic |
| Understanding Leads | Strategic Flow for Marketing Activities |
| Website Planning and Structure | |
| Core Objective of Website and Flow | One Page Website |
| Strategic Design of Home Page | Strategic Design of Products & Services Page |
| Strategic Design of Pricing Page | Portfolio, Gallery and Contact Us Page |
| Call to Action (Real Engagement Happens) | Designing Other Pages |
| SEO Overview | Google Analytics Tracking Code |
| Website Auditing | Designing WordPress Website |
| Facebook Marketing Fundamentals | |
| Profiles and Pages | Business Categories |
| Creating Facebook Pages | Page Info and Settings |
| Facebook Page Custom URL | Invite Page Likes |
| Featured Video | Pin Post and Highlights |
| Scheduling Posts | Facebook Events |
| Reply and Message | Facebook Insights Reports |
| Competitor’s Facebook Page | Ban User on Facebook Page |
| Connect with Twitter | – |
| Facebook Ad Campaigns | |
| Organic v/s Paid | Defining Ad Objective |
| Performance Matrix | Ad Components |
| Designing Creative Image | Facebook Ad Structure |
| Setting Up Facebook Ad Account | Create Ad – Targeting |
| Create Ad – Budgeting | Create Ad – Creative |
| Content and CTA | Boosting Page Posts |
| Page Promotion | Video Promotion |
| Similar Ads and Audiences | Tracking Pixels Code |
| Remarketing – Website Visitors | Custom Audiences – Look-Alike |
| Custom Audience – Saved Group | Managing and Editing Ads |
| Ad Reports and Ad Insights | Billing and Account |
| Facebook Advance Strategies | |
| Facebook Business Manager | People, Pages and Roles |
| Ad Accounts Configurations | Ad Agencies and Assigning |
| Shared Login for FB Business A/c | Power Editor |
| Email Targeting on Facebook | Facebook Offers |
| CTA on Page | Posts for Location |
| Google Adwords | |
| Understanding Adwords | Google Ad Types |
| Creating Ad Campaigns | Pricing Models |
| Creating Text Ads | Creating Ad Groups |
| PPC Cost Formula | Bidding Strategy for CPC |
| Ad Page Rank | Keywords Control |
| Adwords User Interface | Keyword Planning |
| PPC, CPM, CPA | Bidding Strategy on Location/Schedule/Devices |
| Conversion Tracking Code | Designing Image Ads |
| Creating Animated Ads | Youtube Video Promotion |
| Remarketing Strategies | Remarketing Rules |
| Remarketing Tracking Code | Linking Google Analytics |
| Designing Remarketing Images | Shared Budget |
| GWD Software | – |
| YouTube Marketing | |
| Video Flow | Branding Watermark |
| Google Pages for YouTube Channel | Verify Channel |
| Webmaster Tool | Associated Website Linking |
| Custom Channel URL | Channel ART/Links/Keywords |
| Featured Contents on Channel | Channel Main Trailer |
| Uploading Videos | Uploading Defaults |
| Channel Navigation | CTA – Annotation |
| CTA – Extro | CTA – Cards for Mobile |
| Redirect Traffic to Website | Post Upload Enhancements |
| Live Broadcasting | Managing Playlists |
| Managing Comments | Managing Messages |
| Monetization with Adsense | Paid Youtube Channel |
| Channel Analytics | Real-Time Analytics |
| Google Plus for Business | |
| G+ Pages Ranks Higher | Google Plus Profile |
| Google Local Business | Google + Company Page |
| Adding Contact Links | Utilizing +1 Button |
| Managing Circles | Posting Contents |
| Google Hangouts | Social Relevance to G+ in Adwords |
| Sharing G+ Buttons on Website | Hashtags and Mentions |
| Review and Testimonials | G+ Mobile App |
| Integration with Website: | |
| LinkedIn, Twitter and Pinterest | Marketing on Twitter & Pinterest |
| Creating LinkedIn Account | Updating Contact Information and Links |
| Designing Profile and Summary | Managing Connections |
| Advanced Searching | Endorsements – Publishing and Receiving |
| Creating LinkedIn Company Page | Updating Products and Services |
| Creating Showcase Pages | Engaging with Updates |
| Running Paid Campaigns | Recruitment through LinkedIn |
| LinkedIn Groups | LinkedIn Mobile App |
| Google Analytics and Webmaster Tool: | |
| Web Analytics | Integrating with Website |
| Measurement Metric | Accounts and Profiles |
| Analytics Reporting | Sorting, Filter and Time Chart |
| Audience Segmentation | Traffic and Behaviour Reports |
| Remarketing Audiences | Goals and Conversion Reports |
| Developing Intelligence Report | Google Webmaster Tool |
| Setting up Tool for SEO | Adding and Managing Assets |
| Integrating Webmaster Tool | Site Map and Site Links |
| Search Traffic and Links | Google Indexing |
| Managing Crawl Errors | Managing Security Issues |
| Search Engine Optimization | |
| Understanding SEO | SEO Keyword Planning |
| Meta Tags and Meta Description | Website Content Optimization |
| Back Link Strategies | Internal and External Links |
| Optimizing Site Structure | Keywords in Blog and Articles |
| On-Page SEO | Off-Page SEO |
| Local SEO | Mobile SEO |
| eCommerce SEO | Optimizing with Google Algorithms |
| Using WebMaster Tool | Measuring SEO Effectiveness |
I hope you understand that there is no such said digital marketing course after the 12th. If you are looking to make your career in the field of digital marketing join the better academy and gain proper education and practical knowledge.
Which is the Best Institute for Digital Marketing:
There are many institutes, it is hard to mention the names. But, the institute which provides better knowledge and has trained experts in this field is IDMTI Institute which is in Allahabad, Uttar Pradesh. You can check their official website to get more information about the course, fees structure and overall duration of the course etc.
They provide offline classes in Allahabad with a 100% Job Guarantee after the completion of the course. Well, it becomes easy for anyone to get placed well. You can contact the institute from the given mobile no. on their official website to have a conversation regarding the courses etc.
As per my knowledge, they provide courses at a very affordable cost and also let you work on live projects. If you are willing to join Digital Marketing Courses after 12th. Join IDMTI and get the best education till date. Join the better academy and get real and practical knowledge about Digital marketing courses.
