There are many courses, streams available that one can choose for MBA. The MBA is one of the finest degrees that one can hold to make a better career in the field of management. Here in this article, I am sharing with you the complete MBA in Digital Marketing Course Details. All the candidates who are interested in the field of digital marketing must check teh article below to get the latest information regarding this stream.
The MBA in Digital Marketing Course is a newly launched stream in the field of MBA (Master’s in Business Administration). A candidate who wants to pursue this course must be aware of the best colleges, syllabus of the course, fees structure and what are the required criteria that one needs to have to apply for the vacancy and its complete admission procedure in the course etc. Check the article below to get complete details about this.
Table of Content
What is MBA in Digital Marketing Course:
The master’s degree in Digital Marketing may be a biennial postgraduate programme that focuses on the promotion and promotion of merchandise, services, and organisations through electronic or digital media. master’s degree in Digital Marketing programme provides students with the talents and knowledge that they have to form effective digital Marketing campaigns. master’s degree in Digital Marketing Management may be the latest programme that focuses on classic Marketing principles and applies them to the digital world.
The MBA in Digital Marketing Course is basically a Management course and the latest programme that takes classic Marketing principles and applies them to the digital realm. Digital Marketing has become a necessity in today’s society. New firms moreover as existing ones are prefer online platforms for their merchandise and services Marketing and advertising. Here are the lists of required skills that one needs to have to become successful in this field:
- Writing & editing
- Creative & analytical abilities
- Design skills
- Strategic Thinking
- Marketing automation
- Entrepreneurial skills etc.
There are also some required eligibility criteria that one needs to have to apply for teh admission in the MBA in Digital Marketing Course. Here are the details about this.
Required eligibility Criteria for Admission:
- A candidate must have done graduation in any stream from any government recognized institute.
- A candidate must have scored at least 55% marks in graduation to get a better college for admission.
- One must have a good understanding of the English Language, some colleges have marked it as mandatory to offer admission in the respected course.
- One must have basic knowledge about computer technology, mobiles phones etc.
- The Age of the candidate must be as per the Indian Education Standard. There are no age limit criteria has been mentioned anywhere regarding admission.
These are some basic criteria that one needs to have to apply for admission to the course. The MBA in Digital Marketing Course is widely offered in India by private colleges as well as by Government colleges in India. The admission process also differs as per teh colleges. Here is the complete admission process or procedure that one has to go through.
Know More- Best Digital Marketing Training Institute
Admission Process:
Admission to the MBA in Digital Marketing Course is done in different manners. In order to get admission to reputed colleges, one will have to clear the entrance examination that is conducted at National Level, State level Institute level examination etc. Here is the list of some famous entrance examinations that are conducted for admission to the course:
| Entrance Exams for MBA in Digital Marketing Course | |
| CAT | IBSAT |
| MAT | CMAT |
| XAT | ATMA |
| NMAT | SNAP |
Syllabus of MBA in Digital Marketing Course:
The syllabus of MBA in Digital Marketing Course may vary as per the colleges, Some colleges focus on theoretical knowledge as well as practical knowledge while some focus completely on the practica knowledge with a bit of theoretical knowledge. Here is the complete syllabus that one will be studying.
| First Year Syllabus | Second-year Syllabus |
| Foundations of Management and Organisation Behaviour | Financial Management |
| Accounting for Managers | Product and Brand Management |
| Managerial Economics | Consumer Buying behaviour |
| Quantitative Techniques for Managers | Fundamentals of Digital Marketing |
| Marketing Management | Integrated Marketing Communications |
| E-Commerce | Website planning and structure |
| Lab for Microsoft Office | Business Research Methods -Workshop |
| Personal Development, Communication, Teamwork-Workshop | Communication and Leadership Development Workshop |
| – | Content management system-Lab |
| Semester III | Semester IV |
| Search Engine Marketing & Search Engine Optimization (SEO) | Services Management |
| Social Media Marketing | Strategic Management |
| Content Marketing | Personal selling and Sales Management |
| Digital Entrepreneurship | Project Management for Digital Marketing
Firms |
| Lead Generation and Marketing Automation | Affiliate Marketing and Google AdSense |
| email marketing, Mobile Marketing and Video Marketing | Analytics- Web and Google |
| SPSS Lab | Lab: LinkedIn and Twitter Marketing |
| Placement Training | Creative, Design Thinking and Skill Development |
| Summer Internship | Placement Training |
| – | Project Work |
Digital Marketing is a career option where practical knowledge matters a lot. Make sure to join the best colleges that could provide you with better education and make you able to succeed in this field. Now let’s see the list of top colleges that offer MBA in Digital Marketing Courses.
Top Colleges in India for MBA Digital Marketing:
There are colleges in India that offer MBA in Digital Marketing courses. A candidate is free to choose any college as per his comfort and interest. The names of the colleges have been shared here just to help the students. We are not promoting any college here.
| Name of the College | Course Fee (INR) |
| IMT Ghaziabad | 19.53 lakh |
| Pune Institute of Business Management | 7.95 lakh |
| Regional College of Management | 7.90 lakh |
| Adamas University | 5.51 lakh |
| Lovely Professional University | 5.32 lakh |
| Xavier Institute of Management | 5.20 lakh |
| Taxila Business School | 4.60 lakh |
| ICFAI Business School | 4.10 lakh |
| IIDE – Indian Institute of Digital Education | 4.00 Lakh |
| Dr D.Y Patil Institute of Master of Business Administration | 2.12 lakh |
| Zeal College of Engineering and Research | 1.72 lakh |
Apart from this, There are also some online platforms where you can learn the complete aspects of Digital Marketing but the education in college may have more value and land you a better job in the related after the completion of the MBA in Digital Marketing Course. Make sure to choose a better college and again proper education in the field.
Career Scope and Job Opportunities:
With the arrival of recent technologies, the sector of Marketing has seen a paradigm shift over the years. tho’ it’s still in use, businesses across the globe have switched from ancient modes of marketing or selling to digital marketing. This, in turn, has created several new opportunities for firms to expand their business and has created tremendous employment opportunities across sectors. From Content Curation and Management to Social Media Marketing and whole Management, a career in Digital Marketing will take you in many directions. tho’ undergrad or certificate courses produce a powerful foundation, to advance within the field during this cut-throat competition following MBA in Digital Marketing Course. Here are the some job profiles that are famous in this field and one earns a handsome amount as well.
| Job Role | Average Salary (INR)* |
| Social Media Manager | 3.4 LPA |
| Paid Media Manager/Specialist | 6.2 LPA |
| Content Writer | 3.0 LPA |
| Campaign Manager | 6.4 LPA |
| SEO Manager | 5.2 LPA |
| Digital Marketing Manager | 8.0 LPA |
Well, this is a booming field in the world. One can make a better career in this field. It is not tough to get a job after the completion of the course. Some reputed college conducts college placement drive that becomes an easy for students to get placed well after the completion of the course.
FAQs For MBA in Digital Marketing Course
The Digital Marketing Course is basically for 3 months to 6 months but depending upon the institute. Some institutes cover the internship as well in the course while some do not. The MBA in this field is for two years.
No, if you just looking for admission in digital marketing, there is no entrance exam conducted, most of the institutes offer direct admission. But to pursue MBA in the related stream, one will have to clear the entrance exam to get a reputed college for admission.
Yes, It is possible but it completely depends on your way of learning. Digital marketing is something where practical knowledge is more important than just a piece of theoretical knowledge.
The Certificate in this field does not play a very important role but then too there are some platforms whose certificate matters a lot like Coursera, OMCP, Linkedin as well as Google certificates like AdWords etc.
