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MBA in Marketing Course Details

There are tons of streams in MBA (Master in Business Administration) that one chooses and opt for. Here in this article, I am sharing with you the complete details about the MBA in Marketing Course, Subjects, Syllabus, Admission, Colleges, Online, Scope, Jobs 2023, etc. Candidates assuming to pursue the Master in Business Marketing Admission 2023 course should have 55% marks in graduation and valid scores in CAT, ATMA, MAT or the other national level Master in Business exams. The admission method in high Master in Business Marketing schools like IIMs and IITs begins once CAT results i.e. throughout the month of January.

A number of the highest Master in Business in Marketing schools embody Great Lakes Institute of Management, NMIMS, IIT Roorkee, etc. Indian Institute of Digital Education (IIDE) is one of the popular coaching institutes that provides an associate MBA in Marketing Course. MBA Marketing program includes topics like Management ideas, value and Management Accounting, Business setting, Marketing Management, and alike. Students even have the choice to pursue twin specialization programs like Master in Business Marketing and Sales, or Master in Business in Finance and Marketing.

What is MBA in Marketing Course:

MBA Marketing provides students with the information and technique of making a narrative around any explicit product and repair with the assistance of analytics, storytelling, communications, client behaviour and management skills. Master in Business Marketing has found new life with the expansion of MBA Digital Marketing in  India.

With the amendment in time and with a lot of and a lot of medical care, corporations have to be compelled to become a lot of economical in reaching out to international audiences. Since 2015, Digital Marketing has taken the front seat compared to ancient Marketing techniques. Master in Business Marketing refers to a Master of Business Administration with attention to the Marketing facet.

MBA in Marketing Course

  • MBA in Marketing Course is one of the highest specializations of an MBA that focuses on topics like research, advertising, branding, and international markets.
  • Apart from core Master in Business Marketing subjects, the course conjointly teaches you the way to gift your market ways to the shoppers, and the way to network effectively.
  • The connected courses besides Master in Business Marketing embody Marketing Management, Sales, Operations Management, shopper Strategy, Digital Marketing and Social Media Marketing.
  • The course can assist you to realize information and insights concerning the Marketing ways of high corporations globally, which can assist you to figure effectively in high management corporations.
  • Pursuing an MBA in Marketing Course not solely confirms a high regular payment but conjointly assures better growth in the Career.
  • This program takes two years to be completed and it contains assorted subjects like Marketing management, finance, business studies and accounting.

MBA Marketing Overview

Course NameMBA Marketing
MBA Marketing SyllabusManagerial Economics, Marketing Management, Global Business Management, Statistical and Quantitative Methods, Business Laws
Types of MBA Marketing ProgramsFull Time, Part Time, Distance, Online
Top MBA Marketing InstitutesIndian Institute of Digital Education (IIDE), NIIT, AIMA New Delhi
MBA Marketing Colleges in IndiaIIM Kozhikode, IIM Roorkee, IIT Madras, NMIMS, SIBM, Great Lakes Institute of Management
MBA Marketing OnlineUniversity of Mysore, Jain University
MBA Marketing JobsMarketing Executive, Digital Marketer, Retail Marketer
MBA Marketing Salary (INR)INR 5,00,000 – 7,00,000 per annum

Types of MBA in Marketing Courses in India:

There are basically four types of courses which are being offered to the candidates in the MBA in Marketing Course. One has the option to opt for any type of course as per their comfort and interest etc.

Full-time MBA Marketing50% marks in graduation + valid scores in national-level MBA exams.2 years
Part-time MBA MarketingGraduation + Minimum 2-3 years work experience + performance in written test/interview/GD2-3 years
Distance MBA Marketing50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score (Some colleges have merit-based selection process)2 years
MBA Marketing Online50% marks (45% for SC/ST) in graduation in any disciplineMinimum 2 years, Maximum 4 years from the date of registration.

Admission Procedure:

Admission to the BA in Marketing Course is done on the basis of the entrance examination which is conducted at the National as well as State Level etc. Some institute also conducts their own entrance exam at the university level. Some famous exams are:

  • CAT
  • C-MAT
  • MAT
  • XAT
  • NMAT
  • SNAP
  • ATMA
  • GMAT etc.

There are also some private colleges that offer direct admission to the course on the basis of the marks scored in the last qualifying examination like graduation degree. But, it is always better to join the college that offers proper education as well as the proper placement facilities after the completion of the course.

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MBA Marketing Course Subjects:

The MBA in Marketing Course has been designed to give a better understanding to the students regarding marketing and management etc. The books that one will be studying during the course are given below:

MBA Marketing Core subjectsMBA Marketing Elective Subjects
Management ConceptsAdvertising Management
Management Information SystemsInternational Marketing
Marketing ManagementBusiness Marketing Operations
Accounting and Managerial DecisionsNew Product Development and Marketing
Strategic ManagementIntegrated Marketing Communications
Human Resource ManagementSalesforce Management
Business EnvironmentMarketing Research

MBA in Marketing Course Syllabus:

The Duration of the course is two years and these two years have been divided into four semesters. Here is the syllabus for all four semesters that one has to study.

The Syllabus of the course can be a bit different as per the colleges or Universities but the overall pattern will be the completely same in every manner.

Semester ISemester II
Management ConceptsCost and Management Accounting
Business EnvironmentMarketing Management
Quantitative Techniques in ManagementConsumer Behaviour
Managerial EconomicsProduction and Operations Management
Statistical Analysis and Operations ResearchAdvertising Management
Managerial CommunicationHuman Resource Management
Financial ManagementAccounting and Managerial Decisions
Semester IIISemester IV
Strategic ManagementManagement Information System
Entrepreneurship DevelopmentProduct and Brand Management
International BusinessSales and Distribution Management
Industrial MarketingIntegrated Marketing Communication
Retail ManagementLogistics and Supply Chain Management
E-CommerceTotal Quality Management
Service Marketing and CRMManagement Control Systems

This is the complete syllabus of the MBA in Marketing Course. whichever college you choose for education, check the syllabus and course structure of that particular college to get a better understanding of the syllabus that you are about to pick up. Let’s see the list of some best colleges in India that one must give priority:

Top Colleges in India:

There are tons of colleges for MBA in Marketing Courses in India. It is better to choose the best one that could provide you with a better education in terms of almost everything. Here is the list of some best colleges that are considered to be the best as per their annual performance.

College NamesCollege Fees
Indian Institute of Management (IIM), KozhikodeINR 19,00,000
Indian Institute of Technology (IIT), RoorkeeINR 14,50,000
Indian Institute of Technology (IIT), MadrasINR 30,00,000
Indian Institute of Management (IIM), TiruchirapalliINR 18,00,000
SP Jain Institute of Management and Research (SPJIMR), MumbaiINR 17,50,000
Indian Institute of Management (IIM), RaipurINR 14,50,000
Symbiosis Institute of Business Management (SIBM), PuneINR 19,50,000
Great Lakes Institute of Management, ChennaiINR 16,50,0000
Narsee Monjee Institute of Management Studies (NMIMS), MumbaiINR 6,00,000
ICFAI Foundation for Higher Education (IFHE), HyderabadINR 15,00,000

The names of the colleges have been just shared to help the students. We are not promoting any college here. You are free to choose any college as per your comfort and interest.

Career Scope after MBA in Marketing Course:

MBA Marketing offers jobs in numerous positions for freshers likewise as practised candidates. Freshers get jobs in positions like whole Manager, Sales Manager, and Digital Marketing Manager, whereas the practised getting employment marketing Executives, Marketing Managers, Marketing Specialists, and Business analysts.  The designation that is offered to the Master in Business Marketing Students is advisor, International Finance Manager, Export organizer, and advisor.

MBA Marketing Jobs 2023:

MBA Marketing offers wonderful regular payment to the freshers that varies between INT 20,000 – 60,000 per month. The positions that are offered to the Master in Business Marketing candidates square measure whole manager, Sales Manager, Packaging Manager, Digital Marketing, Marketing government, Marketing Specialist and lots of a lot of.

Here is the list of some jobs for freshers as well as experienced candidates that one can easily grab with just a better understanding of marketing and management etc.

Job ProfileSalary (per month)
Retail Marketing FresherINR 20,000
Marketing ExecutiveINR 25,000
Marketing Field ExecutiveINR 27,000
Digital MarketerINR 25,000
Digital Marketing ExecutiveINR 35,000
Digital Marketing EntrepreneurINR 50,000

MBA Marketing Government Jobs:

Top Government CompaniesJob RolesSalary (per annum)
State Bank of IndiaManagerINR 7,00,000
National Fertilizers LimitedManagement TraineeINR 3,00,000
Indian Pharmacopoeia Commission RecruitmentMarketing AssistantINR 6,00,000
Solar Energy Corporation of IndiaSenior ManagerINR 8,50,000

It is not that tough to get a job after the completion of the MBA in Marketing Course. One just has to join a better college and gain the right education and more practical knowledge about the course. Joining a better college can solve 90% of job issues as most colleges conduct a college placement drive after the completion of the course. So, Choose a better college, it is all about your career and your time.

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Frequently Asked Questions

What is the career scope after a master’s degree in Sales and Marketing?

MBA in promoting offers an excellent career Scope and can open the door for jobs not solely govt but conjointly social control positions in top-notch firms across the globe. Once they undefeated completion of master’s degree in Sales and promotion, candidates can land varied remunerative jobs and develop a career as a whole Manager, Product Manager, Head of Digital promoting, Sales Manager, etc.

What is the course fee for an MBA in Sales and Marketing?

MBA in Sales and promoting is obtainable as a specialisation. The course fee ranges from INR 7 lakhs to 15 lakhs depending upon the college.

What is the average salary of a fresher after following an MBA in Marketing and Sales?

The average wage of a master’s degree in promoting and Sales graduates ranges between INR 5 lakhs to 20 lakhs each year.

What is the admission process for MBA in Sales & Marketing Course?

The admission process for a master’s degree in Sales & Marketing course includes a standard entrance check, conference and private interview.

About the author

Dasharath Maurya

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