There are tons of streams in MBA (Master in Business Administration) that one chooses and opt for. Here in this article, I am sharing with you the complete details about the MBA in Marketing Course, Subjects, Syllabus, Admission, Colleges, Online, Scope, Jobs 2023, etc. Candidates assuming to pursue the Master in Business Marketing Admission 2023 course should have 55% marks in graduation and valid scores in CAT, ATMA, MAT or the other national level Master in Business exams. The admission method in high Master in Business Marketing schools like IIMs and IITs begins once CAT results i.e. throughout the month of January.
A number of the highest Master in Business in Marketing schools embody Great Lakes Institute of Management, NMIMS, IIT Roorkee, etc. Indian Institute of Digital Education (IIDE) is one of the popular coaching institutes that provides an associate MBA in Marketing Course. MBA Marketing program includes topics like Management ideas, value and Management Accounting, Business setting, Marketing Management, and alike. Students even have the choice to pursue twin specialization programs like Master in Business Marketing and Sales, or Master in Business in Finance and Marketing.
What is MBA in Marketing Course:
MBA Marketing provides students with the information and technique of making a narrative around any explicit product and repair with the assistance of analytics, storytelling, communications, client behaviour and management skills. Master in Business Marketing has found new life with the expansion of MBA Digital Marketing in India.
With the amendment in time and with a lot of and a lot of medical care, corporations have to be compelled to become a lot of economical in reaching out to international audiences. Since 2015, Digital Marketing has taken the front seat compared to ancient Marketing techniques. Master in Business Marketing refers to a Master of Business Administration with attention to the Marketing facet.
- MBA in Marketing Course is one of the highest specializations of an MBA that focuses on topics like research, advertising, branding, and international markets.
- Apart from core Master in Business Marketing subjects, the course conjointly teaches you the way to gift your market ways to the shoppers, and the way to network effectively.
- The connected courses besides Master in Business Marketing embody Marketing Management, Sales, Operations Management, shopper Strategy, Digital Marketing and Social Media Marketing.
- The course can assist you to realize information and insights concerning the Marketing ways of high corporations globally, which can assist you to figure effectively in high management corporations.
- Pursuing an MBA in Marketing Course not solely confirms a high regular payment but conjointly assures better growth in the Career.
- This program takes two years to be completed and it contains assorted subjects like Marketing management, finance, business studies and accounting.
MBA Marketing Overview
| Course Name | MBA Marketing |
| MBA Marketing Syllabus | Managerial Economics, Marketing Management, Global Business Management, Statistical and Quantitative Methods, Business Laws |
| Types of MBA Marketing Programs | Full Time, Part Time, Distance, Online |
| Top MBA Marketing Institutes | Indian Institute of Digital Education (IIDE), NIIT, AIMA New Delhi |
| MBA Marketing Colleges in India | IIM Kozhikode, IIM Roorkee, IIT Madras, NMIMS, SIBM, Great Lakes Institute of Management |
| MBA Marketing Online | University of Mysore, Jain University |
| MBA Marketing Jobs | Marketing Executive, Digital Marketer, Retail Marketer |
| MBA Marketing Salary (INR) | INR 5,00,000 – 7,00,000 per annum |
Types of MBA in Marketing Courses in India:
There are basically four types of courses which are being offered to the candidates in the MBA in Marketing Course. One has the option to opt for any type of course as per their comfort and interest etc.
| Type | Eligibility | Duration |
| Full-time MBA Marketing | 50% marks in graduation + valid scores in national-level MBA exams. | 2 years |
| Part-time MBA Marketing | Graduation + Minimum 2-3 years work experience + performance in written test/interview/GD | 2-3 years |
| Distance MBA Marketing | 50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score (Some colleges have merit-based selection process) | 2 years |
| MBA Marketing Online | 50% marks (45% for SC/ST) in graduation in any discipline | Minimum 2 years, Maximum 4 years from the date of registration. |
Admission Procedure:
Admission to the BA in Marketing Course is done on the basis of the entrance examination which is conducted at the National as well as State Level etc. Some institute also conducts their own entrance exam at the university level. Some famous exams are:
- CAT
- C-MAT
- MAT
- XAT
- NMAT
- SNAP
- ATMA
- GMAT etc.
There are also some private colleges that offer direct admission to the course on the basis of the marks scored in the last qualifying examination like graduation degree. But, it is always better to join the college that offers proper education as well as the proper placement facilities after the completion of the course.
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MBA Marketing Course Subjects:
The MBA in Marketing Course has been designed to give a better understanding to the students regarding marketing and management etc. The books that one will be studying during the course are given below:
| MBA Marketing Core subjects | MBA Marketing Elective Subjects |
| Management Concepts | Advertising Management |
| Management Information Systems | International Marketing |
| Marketing Management | Business Marketing Operations |
| Accounting and Managerial Decisions | New Product Development and Marketing |
| Strategic Management | Integrated Marketing Communications |
| Human Resource Management | Salesforce Management |
| Business Environment | Marketing Research |
MBA in Marketing Course Syllabus:
The Duration of the course is two years and these two years have been divided into four semesters. Here is the syllabus for all four semesters that one has to study.
The Syllabus of the course can be a bit different as per the colleges or Universities but the overall pattern will be the completely same in every manner.
| Semester I | Semester II |
| Management Concepts | Cost and Management Accounting |
| Business Environment | Marketing Management |
| Quantitative Techniques in Management | Consumer Behaviour |
| Managerial Economics | Production and Operations Management |
| Statistical Analysis and Operations Research | Advertising Management |
| Managerial Communication | Human Resource Management |
| Financial Management | Accounting and Managerial Decisions |
| Semester III | Semester IV |
| Strategic Management | Management Information System |
| Entrepreneurship Development | Product and Brand Management |
| International Business | Sales and Distribution Management |
| Industrial Marketing | Integrated Marketing Communication |
| Retail Management | Logistics and Supply Chain Management |
| E-Commerce | Total Quality Management |
| Service Marketing and CRM | Management Control Systems |
This is the complete syllabus of the MBA in Marketing Course. whichever college you choose for education, check the syllabus and course structure of that particular college to get a better understanding of the syllabus that you are about to pick up. Let’s see the list of some best colleges in India that one must give priority:
Top Colleges in India:
There are tons of colleges for MBA in Marketing Courses in India. It is better to choose the best one that could provide you with a better education in terms of almost everything. Here is the list of some best colleges that are considered to be the best as per their annual performance.
| College Names | College Fees |
| Indian Institute of Management (IIM), Kozhikode | INR 19,00,000 |
| Indian Institute of Technology (IIT), Roorkee | INR 14,50,000 |
| Indian Institute of Technology (IIT), Madras | INR 30,00,000 |
| Indian Institute of Management (IIM), Tiruchirapalli | INR 18,00,000 |
| SP Jain Institute of Management and Research (SPJIMR), Mumbai | INR 17,50,000 |
| Indian Institute of Management (IIM), Raipur | INR 14,50,000 |
| Symbiosis Institute of Business Management (SIBM), Pune | INR 19,50,000 |
| Great Lakes Institute of Management, Chennai | INR 16,50,0000 |
| Narsee Monjee Institute of Management Studies (NMIMS), Mumbai | INR 6,00,000 |
| ICFAI Foundation for Higher Education (IFHE), Hyderabad | INR 15,00,000 |
The names of the colleges have been just shared to help the students. We are not promoting any college here. You are free to choose any college as per your comfort and interest.
Career Scope after MBA in Marketing Course:
MBA Marketing offers jobs in numerous positions for freshers likewise as practised candidates. Freshers get jobs in positions like whole Manager, Sales Manager, and Digital Marketing Manager, whereas the practised getting employment marketing Executives, Marketing Managers, Marketing Specialists, and Business analysts. The designation that is offered to the Master in Business Marketing Students is advisor, International Finance Manager, Export organizer, and advisor.
MBA Marketing Jobs 2023:
MBA Marketing offers wonderful regular payment to the freshers that varies between INT 20,000 – 60,000 per month. The positions that are offered to the Master in Business Marketing candidates square measure whole manager, Sales Manager, Packaging Manager, Digital Marketing, Marketing government, Marketing Specialist and lots of a lot of.
Here is the list of some jobs for freshers as well as experienced candidates that one can easily grab with just a better understanding of marketing and management etc.
| Job Profile | Salary (per month) |
| Retail Marketing Fresher | INR 20,000 |
| Marketing Executive | INR 25,000 |
| Marketing Field Executive | INR 27,000 |
| Digital Marketer | INR 25,000 |
| Digital Marketing Executive | INR 35,000 |
| Digital Marketing Entrepreneur | INR 50,000 |
MBA Marketing Government Jobs:
| Top Government Companies | Job Roles | Salary (per annum) |
| State Bank of India | Manager | INR 7,00,000 |
| National Fertilizers Limited | Management Trainee | INR 3,00,000 |
| Indian Pharmacopoeia Commission Recruitment | Marketing Assistant | INR 6,00,000 |
| Solar Energy Corporation of India | Senior Manager | INR 8,50,000 |
It is not that tough to get a job after the completion of the MBA in Marketing Course. One just has to join a better college and gain the right education and more practical knowledge about the course. Joining a better college can solve 90% of job issues as most colleges conduct a college placement drive after the completion of the course. So, Choose a better college, it is all about your career and your time.
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Frequently Asked Questions
MBA in promoting offers an excellent career Scope and can open the door for jobs not solely govt but conjointly social control positions in top-notch firms across the globe. Once they undefeated completion of master’s degree in Sales and promotion, candidates can land varied remunerative jobs and develop a career as a whole Manager, Product Manager, Head of Digital promoting, Sales Manager, etc.
MBA in Sales and promoting is obtainable as a specialisation. The course fee ranges from INR 7 lakhs to 15 lakhs depending upon the college.
The average wage of a master’s degree in promoting and Sales graduates ranges between INR 5 lakhs to 20 lakhs each year.
The admission process for a master’s degree in Sales & Marketing course includes a standard entrance check, conference and private interview.
